Brand Video Sting

Sonic Branding Ident - CallMiner

This sound design project was to create a short sonic ident to match their new logo animation for use on marketing materieals and videos.

When carefully crafting the sound, I aimed to capture the brand's data-driven essence and include a sonic tie-in to phones and phone calls.

The underlying layer is made of sizzling digital synths that evoke the feel of data transfer and ambient wash sounds to give a sense of seamless, holistic connection.

The edited telephone beeps and signal noise to tie it directly to the world of conversation and communication.