DOOH Coffee Ad

Purpose:

With Programmatic Digital Out-of-Home advertising you have the flexibility to run different versions of your campaign ad at specific times or based on live input data: e.g. Run ad A if it is raining, run ad B if it is sunny. You could run different ads if the local team wins or loses etc.

Product: Promoted new drinks in-store

These two Digital Out of Home (DOOH) ads are part of the same campaign for a local coffee shop. They are fed by local weather data and recommend the latest drinks promotion tailored to the real-time conditions outside and which type of drink would be the most suitable.

Motion Design Style:

The branding and language of the campaign is kept consistent across the ad variations and changes the temperature display are taken from live input data. Changes to the messaging (Hot? / Cold?) and the highlighted drink offer are dictated by a temperature threshold (below X degrees show cold ad, above X degrees show hot ad)..

Project Goals

• Higher engagement: People will be more intrigued by the messaging as it shows important localised information and is more relatable than generic ads. The temperature dependant messaging will resonate more with those affected by the weather in that area.

• Conversion: By highlighting a viewer’s weather-related discomfort and offering a solution (cool down or get toasty) with a promoted drink, this ad will increase conversion over a generic ad.

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